Job ID: 14849
Company: PAQ Holdings, Inc.
Location: Seattle, WA 98104 (Downtown area)
Salary: $50,000 - $65,000 a year
Number of Vacancy: 1
Employment Type: Contractor
Posted: 30+ days ago
Deadline: 01 Jan, 2023
Job Description:
We are looking for a talented, driven, hard-working digital marketing manager to work alongside our external agency to create and maintain a strong online presence for our company’s B2B and D2C brands. Although this role will touch on many digital properties, we are focused on someone who has focused CRM and Social Media experience - preferably in the cannabis industry and with D2C or product-based brands and preferably.
- Coordinating and co-strategizing with an external marketing agency, and liaising necessary information between company owners and the agency
- Handling the community management, and posting on all our social media accounts for both B2B and D2C brands
- Collaborating with external agency for content creation and curation ie. providing ideas, research etc. for both B2B and D2C brands
- Writing of Sponsored Articles and blog articles as necessary for both B2B and D2C brands
- Based off a provided strategy, implementing, reporting on, and improving on drip campaigns for both our B2B and D2C brands
- Influencer Onboarding, and Management for our D2C brand
- Scheduling and preparing company owners for possible speaking engagements for both our B2B and D2C brands
- Additional marketing/communications support as required and directed by agency and/or company owners for both our B2B and D2C brands
- Facilitate online conversations with customers and respond to queries on both amazon and shopify for our D2C brand
- Report on online reviews and feedback from customers and fans for both our B2B and D2C brands
- In collaboration with the agency, ensure the smooth and optimized rebuild of the new B2B and D2C overall brand image, messaging, and resulting websites
- In collaboration with the agency, suggest new ways to attract prospective customers, like promotions
Job Requirements:
and competitions for our D2C brand
- In collaboration with the agency, ensure the continuous growth of the D2C E-commerce and B2B brands
- Over 7 years of experience as a marketing manager or coordinator - preferably in the Cannabis space
- Expertise in multiple social media platforms
- E-Commerce experience preferred (Amazon and Shopify)
- CRM experience required (preferably Pipedrive and Klaviyo)
- Foundational knowledge of SEO and Google Analytics
- Familiarity with online marketing strategies and marketing channels
- Ability to grasp future trends in digital technologies and think/act proactively
- Excellent communication skills
- Multitasking and analytical skills
- Preferred BS degree in Marketing, New media or relevant field
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Supplemental Pay:
- Bonus pay
Application Question(s):
- Do you have experience with CRM software and managing drip campaigns?
- Do you have experience managing social media accounts?
- Do you have experience in a marketing role in the cannabis or cannabis-related industry?
- Do you have experience with D2C or product-based brands?
- Tell us about some initial thoughts on content strategy for our brand. What types of content would you create? How would you release that content to the world to get the word out?
Education:
- Bachelor's (Preferred)
Experience:
- Digital Marketing: 4 years (Required)
Work Location:
- One location
Company's website:
- paqcase.com
Company's Facebook page:
- facebook.com/paqcase
Benefit Conditions:
- Only full-time employees eligible
Work Remotely:
- Yes
COVID-19 Precaution(s):
- Remote interview process
- Virtual meetings