Job Description:
Solar Therapeutics is looking for a Digital Content & Social Media Coordinator who will be responsible for our social media postings & responses as well as the creation of our online content. In this exciting role, you will work closely with our Marketing team to create original and captivating online content for our followers. The ideal candidate will be extremely organized, possess a strong attention to detail, and be fluent in all social media platforms.
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Minimum of 21 years of age.
- Possess valid driver’s license or state ID.
- Must pass all required background checks.
- Must be and remain compliant with any and all legal or company regulations for working in the industry.
- Bachelor's degree in Film/Photography ad Marketing or related field.
- 2-3 years of experience preferred
- Experience using Mac OS, Adobe suite (Photoshop, Illustrator, Premiere, After Effects)
- Experience using IG, FB, Linkedin, Twitter, Tik Tok
- Must be detail-oriented
- Have genuine and positive energy
- Excellent work ethic, reliability, and professionalism
- Cannabis knowledge preferred
- Be able to use a computer for extended periods of time.
- Be able to move about a typical office, manufacturing, warehouse, or retail environment.
- Create and develop engaging cannabis-related multimedia (audio/video) content for customers, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, corporate training and other enterprise-wide projects
- Hype reels for new Solar cannabis genetics and strains, Solar extracts, Solar edibles and other brands under the Solar umbrella.
- Day to day social promotional videos for our dispensary, cultivation facility, lab and kitchen
- Script, storyboard, allocate resources, set deadlines
Job Requirements:
and select optimal forms of media for projects
- Collaborate with other vendors and partners to curate the creation of multimedia content that can be utilized for cross-promotional initiatives
- Plan video shoots; scout, select and reserve shoot locations
- Select and hire additional crew and talent; direct and coach talent; make transportation arrangements for crew, talent and equipment; and ensure all location power needs are met
- Collaborate with Solar’s Director of Cultivation, Lab and Kitchen Managers to learn about their cannabis genetics/strains, concentrates/extracts and marijuana-infused products and create engaging content around various products.
- Have a strong grasp on trending content/music on all social platforms (IG, TikTok, Youtube, FB, Linkedin, Twitter, Clubhouse)
- Perform research on Solar’s current benchmark trends and audience preferences.
- Design and implement a social media strategy to align with Solar’s business goals and communicate the Solar brand, retail dispensary, products, day-to-day, employees and events.
- Conceptualize creative content with different tones to appeal to various audiences with the possibility of it going viral.
- Work with Solar’s marketing team to curate to generate, edit, publish, and share engaging and original content daily (e.g. original text, photos, videos, infographics and news). Content may include promotion of:
- Solar’s mission toward sustainability within the cannabis industry
- Solar marijuana, concentrates and marijuana-infused products and brands
- Day to day happenings in areas of Solar’s facility (dispensary, cultivation, lab, kitchen, drying/trimming, processing, etc.)
- Product drops at Solar dispensaries and wholesale partner retail shops
- Solar apparel and merchandise
- Customer testimonials
- Conceptualize and develop creative captions that have strategic/relevant hashtags and