Job Description:
GreenWerx is a fast pace, rapidly growing California State licensed cannabis distribution company based in Sacramento. We offer a full suite of services to support the growth of strong cannabis brands, from go-to-market strategies, sales support and marketing services, to storage, tax collection/remittance and transport coordination services. With placements in over 200 dispensaries throughout the state we strive to be the best.
January 1st 2021 Fenix Logistics has slowly started a rebrand into a new-co called, GreenWerx.
We are looking to hire a Marketing Person who will be in charge of leading our company's rebrand and house brands marketing efforts. As a successful hire, you will be responsible for providing guidance to our owner and Ops manager by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands.
You will also be working closely with our sales department and graffic designer to develop marketing campaigns and a pricing strategies that will help us maximize profits and market share. Finally, you will be in charge of organizing company conferences, trade shows, and major events.
To be considered for this position, you will need to have proven experience in running a marketing team and marketing campaigns. High competency in project and stakeholder management is a huge advantage.
Marketing Director Responsibilities:
- Overseeing marketing department.
- Evaluating and developing our marketing strategy and marketing plan.
- Planning, directing, and coordinating marketing efforts.
- Communicating the marketing plan.
- Researching demand for our products and services.
- Competitor research.
- Working with sales
Job Requirements:
department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Identifying potential customers.
- Developing promotions with advertising managers.
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Compiling lists describing our offerings.
- Developing and managing advertising campaigns.
- Building brand awareness and positioning.
- Supporting sales and lead generation efforts.
- Coordinating marketing projects from start to finish.
- Organizing company conferences, trade shows, and major events.
- Overseeing social media marketing strategy and content marketing.
Marketing Director Requirements:
- Bachelor’s degree in business, marketing, communications, or related field. (Not deal breaker)
- Experience in marketing and running a marketing team.
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Strong copywriting skills.
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Excellent interpersonal, written and oral communication skills.
- Experience with digital marketing forms such as social media marketing and content marketing.
- Competency in Microsoft applications including Word, Excel, and Outlook.
- Must pass a criminal background live-scan
- Must be 21 which is the legal age to work in California cannabis.
Fenix/Greenwerx provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, national origin, age, sexual orientation or any other characteristic protected by federal, state, or