BackChief Revenue Officer (CRO)

Chief Revenue Officer (CRO)

Job ID: 13338
Company: Flow KanaHQ
Location: San Francisco, California
Salary: TBD
Number of Vacancy: 1
Employment Type: Contractor
Posted: 30+ days ago
Deadline: 01 Jan, 2023

Job Description:

Responsibilities include financial oversight, driving new product strategy, developing the overall product messaging and positioning, supporting customer education, creating marketing collateral, demos, videos, sales materials and supporting industry engagement.   As Flow Kana embarks upon its next phase of growth and development, the CRO will serve as a true strategic business partner and regularly measure and analyze productivity and effectiveness, create market positioning and define competitive advantages, and determine budget trade-offs with a goal of continually improving and driving sustainable results.    Experience in a CPG brand, beauty or personal care company, or a food or beverage manufacturing company is desired. Previous experience working in a hyper-growth environment (scaling, aggregating, integrating businesses) is critical. Specifically, the ideal candidate will have worked in a dynamic growth environment where the focus has been on aggressively scaling up operations to take advantage of a significant market opportunity. Exposure to organizations that support sustainability, and are mission driven is highly valued.     Functional Leadership Break down silos so that sales, marketing, and business development are aligned and working together to create the best possible offering and experience Create a culture of accountability by setting the right metrics and tying company performance, compensation and promotions to tangible results Establish both short-term results and long-term strategy, including revenue forecasting Drive monthly revenue results and take accountability for both short-term success and longer-term strategy Craft and communicate the Company’s long-term revenue strategy for pioneering new markets and opportunities while ensuring goals are defined and met Build and monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth Manage the revenue cycle from customer acquisition to engagemen

Job Requirements:

t to success Plan and organize trade shows, field days/demonstrations, and other sales promotion activities as needed Drive a “lean startup” style environment of constant experimentation and learning Work closely with Operations and Finance department to define parameters of pricing and promotions to drive profitable sales Lead strategic/business planning efforts, including company positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning Lead New Product Development and manage strategy and execution of product launches Drive marketing leadership to create and execute winning marketing strategies to drive profitable growth Set and execute the strategic “go to market” strategies for all brands and new products and use data to drive better product marketing and pricing strategy Oversee marketing strategy as it relates to branding; build a holistic marketing strategy to achieve product and brand awareness, sales, and market education objectives Define the performance metrics and KPI’s for running an efficient marketing organization  Provide customer feedback to other functional groups on future trends and needs in product development   Requirements & Qualifications Bachelor's Degree; and/or MBA preferred 10+ years executive level experience in leading sales as a VP or SVP of Revenue or Chief Revenue Officer in a fast paced, high growth environment; prior experience at a CPG, cannabis or manufacturing/distribution company strongly preferred Previous experience working in a hyper-growth environment (scaling, aggregating, integrating businesses) is critical. Specifically, the ideal candidate will have worked in a dynamic growth environment where the focus has been on aggressively scaling up operations to take advantage of a significant market opportunity Strong project management skills, with the ability to identify and implement process improvements, system overhauls, and solutions to
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